When our client wanted to distinguish themsleves in the cigar world, we suggested that they project an image of being modern and exciting. One great way to do this was to re-brand them and launch a new trade show presence. Glowing white canopies fly overhead while a back-lit system of images showcases a new logo we designed for them and a new image for the way they showed themselves in photos. The canopies allowed us to create our own atmosphere within the booth by filtering out the garish tradeshow lighting. The booth is a standout presence in their industry and has been highly successful in giving CAO a strong position at all their trade and consumer events.